Sep
11th
Tue
11th
Starbucks acknowledges that teens and children are part of market base
Starbucks, keenly aware of the pitfalls of being seen as trying to lure kids to drink sweet, caffeinated beverages, has for years insisted that it does not market to children, however, the company is revising its stance on kids, acknowledging that the under-18 set has become part of the coffee chain’s customer base.
